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AutoTrader brought seven locations and 600 people together under one roof to create an ‘inspirational playground’ at its Manchester head office. Combining a complex set of requirements, the design supports a fast paced, collaborative and tech-enabled working style and tells the brand story across all three floors.
Bring 7 locations and 600 people together in one head office
Demonstrate the brand's story across all three floors
Support fast paced, collaborative and tech-enabled working style's
Claremont’s relationship with Auto Trader began with Claremont’s unique EOS workplace consultancy, helping the business to understand how much space it needed and which of its
shortlisted buildings would provide the optimum working environment.
Claremont were asked to provide the full interior design and build solution, complete with furniture, audio visual and collaborative working display solutions. The environment needed to support a wide variety of job functions including 300 web developers and more typical head office functions such as finance and sales.
The workplace has been designed to support Auto Trader’s squads, or departments, and comprises unallocated workstations and a plethora of social, collaborative, touch-down and one-to-one spaces to support the diverse needs of those within it. As an adopter of agile working, Auto Trader displays its working processes visually and so write-on surfaces and touchscreen media walls have been used in abundance.
Even the six specially modified vehicles, craned in over three days, have been treated with a write-on finish to support this ethos and double up as informal meeting rooms. The focus on industrial, quirky, British and playful details gives the office design lasting impact.
Claremont really understood our vision and has created something quite special — a space that supports our working practices brilliantly and brings previously disparate teams together in a creative and collaborative way. This working environment is truly unique and further proof that we’re at the forefront of the digital marketplace.
Alison Ross, AutoTrader
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