The boom in technology has transformed our lives. The proliferation of digital devices of all shapes and sizes has made us better connected than ever before. The world has become smaller; information is at our fingertips, and we create, share, communicate and purchase with ease, all at the push of a button. What’s so very interesting about these mobile devices is just how indispensable they have become, and our insatiable need to be connected, always.
Yet despite the ubiquity of mobile technology and the widespread acceptance that it helps us to communicate and collaborate more readily, the world of work has been much slower to embrace the potential of technological mobility.
Businesses can’t afford to ignore the benefits of collaboration technologies. Certainly the most striking reason is that more than 80% of the world’s business leaders consider the digital economy including mobile devices and social media as the most transformative force in business today. Technology has changed the rules, it’s allowed smaller companies to compete on a bigger scale and has brought suppliers closer together.
A second benefit, and one often overlooked, is how a company’s use of technology can affect its ability to attract and retain the best talent. The next generation to transform the workforce will be digital natives, workers that have been brought up surrounded by mobile devices and connectivity and who expect the same intuitive tools and systems in all aspects of their lives. Already these workers account for a third of the workforce; by 2020 this will be 50%. Ignoring the full potential of technology won’t just inhibit your business’s ability to succeed in the future; it is affecting your ability to attract new, high value talent right now.
If you still need convincing of the business benefits of consumer technology, consider that Biotech firm Genentech1 reduced its product development process by months thanks to mobile technology; that carpet manufacturer Shaw Industries increased productivity by 50% thanks to reduced meeting times with collaboration technology; and that Delta Hotels improved the output of its chefs by 10% thanks to online tools allowing recipes and menu costs to be shared with ease.
The overarching message is clear. Ignore mobile technology at your peril. Embrace it for your benefit.
To find out more about the next generation of workspace technology and how you can use it to drive your business forward, visit our workspace technology page.
1 PWC Global Survey 2014