McDonalds Restaurants: Head Office, London
McDonalds recognised that the dated surroundings of their existing office space were contributing to the lack of collaboration and motivation within the workforce. The business appointed Claremont Group Interiors to carry out a workplace consultancy study in order to improve the space utilisation and to create an inspiring and motivating working environment. McDonalds now occupy 20 percent less space than at the outset, and the result is a welcoming office environment, which encourages productivity and motivation.
Sector: Retail/ Consumer Goods
Project Size: 99,776 sq ft reduced to 80,408 sq ft
Scope of Works: Consultancy > Office Design > Office Fit-out > Office Furniture
McDonalds appointed Claremont to analyse the way in which their existing head office building on High Road in East Finchley, London was being utilised. Spread over four floors and accommodating nearly 100,000 sq ft of space it became apparent that certain areas of the building were being poorly used and that the management were located away from their teams. The octagonal shape of the building meant that every external corner was wasted space due to the column position and the awkward shape that remained. The brief required to create a fun and company-orientated environment that members of staff and visitors would enjoy. The space was to be an open plan team environment which was productive, inspiring and would encourage communication and interaction.
As part of the workplace consultancy Claremont identified that nearly 20 percent of McDonalds existing office space was redundant space and carried out a feasibility study to free up the old wing of the building for sub-let. Claremont re-planned the remaining areas, considering departmental adjacencies and bringing the management closer to their teams. A working environment was created based on a neutral palette with strong splashes of colour linking directly to the brand values that McDonalds wished to display. One of the key factors of the scheme was to create small team meeting rooms with strong graphic identity based on the images of sport and team play coupled with natural features such as the landscape and images of water. The extensive storage requirement was accommodated in a large bank of efficient rolling storage installed with a relaxing view of a beachscape to break up the storage mass.
The sub-let of the old wing allowed the client to fund the refurbishment process of the whole building. Claremont then refurbished this wing for use by the tenant. The accommodation occupied by McDonalds was reduced by 19.5 percent and provided a significant cost saving in running costs. Strong branding messages, including the internal launch of the ‘I’m loving it’ campaign, were used to inspire confidence and the commitment of staff. The office space has been rejuvenated and given a fresh and uplifting colour scheme. McDonalds’ staff experienced a big impact on their productivity and also feel a new sense of teamwork and motivation. The phased refurbishment over 18 months was implemented with minimal disruption whilst the client was in occupation.
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