GSH: Stoke on Trent
Location: GSH House, Stoke on Trent, Staffordshire
Sector: Property/ Construction/ Facilities
Project Size: 18,700 sq ft
Project : 16 weeks
Scope of Works: Design > Contracting > Furniture > Audiovisual
The Brief
GSH House is home to the firm’s call centre as well as the operations team, which has access to real-time information about the location and status of each of the firm’s 1,200 engineers who offer 24/7 coverage for the whole of the UK for GSH clients.
GSH required an integrated audiovisual and multimedia solution from Claremont which would enable them to take their clients on a ‘journey’ around the building, demonstrating their areas of expertise and the infrastructure that supports everything that the organisation does via the display of varying sets of information at various ‘stops’ around the building.
As the first point of call, the reception display needed to be a visual statement at the entrance of the building, able to show images and reproduce audio from the TV, as well as the ‘journey’ information.
GSH required an integrated audiovisual and multimedia solution from Claremont which would enable them to take their clients on a ‘journey’ around the building, demonstrating their areas of expertise and the infrastructure that supports everything that the organisation does via the display of varying sets of information at various ‘stops’ around the building.
As the first point of call, the reception display needed to be a visual statement at the entrance of the building, able to show images and reproduce audio from the TV, as well as the ‘journey’ information.
The Solution
'The Journey' - As the client is taken through to the main office from reception, a touch-screen panel can be removed from a wall-mounted motorised docking station. This panel is then used to enable display of any one of 12 PC source devices or a video camera in the control centre to any one of 25 large screen display devices around the building. Another panel is sited on the first floor so that two ’tours’ of the building can happen simultaneously. All information is delivered over the CAT5 infrastructure via a matrix system and AMX control. Touch panels ‘talk’ to the control processor via a wireless network. At the workshop spaces on the journey, (ground and first floor) a glazed partition is fitted with an interactive touch screen foil and rear projection screen foil allowing touch screen demonstration of information.
Boardroom - The Boardroom system consists of a 50” plasma display panel mounted on an extending wall bracket within a bespoke joinery unit finished in oak veneer to compliment the furniture. Images from VCR, DVD, free to air TV, dedicated PC and 2 no. laptops can be selected. In addition, any source device connected to the Matrix system above can be displayed. Audio is provided via stereo amplifier and flush mounted ceiling speakers. Video and audio conferencing is provided by the integration of a Polycom rack-mounted codec with PTZ camera and table-mounted microphone, offering multipoint calling with the option to display any PC input over the VC connection. ISDN and IP callas are also catered for. Control and automated switching of all equipment is achieved by the integration of an 8.4” AMX wireless touchpanel system, which also sets lighting levels to a pre-set optimum dependent on source selection.
Meeting Rooms - The brief required that meeting room systems should be simple but effective for PC presentations. Display comes from 42” LCD screens ceiling or wall-mounted, with connectivity provided at the table top for laptop PC’s.
Training Room - Require an interactive screen for electronic white board sessions and display for laptops and video/ DVD, all with associated audio. These rooms are set up to allow interactive whiteboard sessions via a smartboard and ceiling-mounted LCD projector. Laptop inputs and DVD, VCR playback can be achieved with audio from a Denon stereo amplifier and JBL wall and ceiling speakers.
Maxwell Segal, Group Technology & Innovations Director at GSH comments:
“Our services cover the whole of the UK and across a wide range of sectors so what we do is inherently sophisticated. That demands a similarly sophisticated approach to how we present that information and we’re delighted with the new systems. The response so far from clients has been even better than we could have hoped.
The great beauty of the new system is its ability for us to show, not tell, clients about what we do. It takes marketing to another level. What is especially important to us is that it is a workplace derived solution to a wider business issue. The essence of our business is about demonstrating how a well designed and well managed building can add to the bottom line of client organisations and here we have a system of our own, integrated into the design of our own offices that makes the point for us unequivocally."
The great beauty of the new system is its ability for us to show, not tell, clients about what we do. It takes marketing to another level. What is especially important to us is that it is a workplace derived solution to a wider business issue. The essence of our business is about demonstrating how a well designed and well managed building can add to the bottom line of client organisations and here we have a system of our own, integrated into the design of our own offices that makes the point for us unequivocally."
Related downloads
'A Marketing Place' (PFM, June 2009) (PDF, 880K)
“The ability to demonstrate our principles in such an impressive way is essential and we're delighted that the new system developed with Claremont is able to deliver that message so strongly."
Maxwell Segal, Group Technology & Innovations Director - GSH Group plc
0800 262 880
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