Brand Addition: Manchester

Location: Trafford Park, Manchester

Sector: Retail/ Business Services

Project Size: 1,400 sq ft

Project Value: £100k

Programme: 5 weeks

Scope of Works: Design > Contracting > Furniture

The Brief

Brand Addition, one of Europe’s largest merchandise solution providers, have recently undergone a global makeover, emerging with a new brand identity. Claremont Group Interiors were appointed to re-design and refurbish the client space at the company’s Manchester office to help reflect and enhance the company’s new identity and provide a professional showcase of the company's product range.

Claremont were briefed to design a new reception, showroom, presentation and product demonstration area and interlinked boardroom, including furniture, which would help reflect and enhance Brand Addition’s belief in the importance of communicating the right image and brand identity.

The Solution

A bespoke mono-white reception counter was installed to emphasise the branded manifestation and underline the corporate identity central to the reception elevation. The reception waiting area was positioned to provide balance to the reception vista, as well as counter-balance to the cellular boardroom which features glazed partitioning and sliding doors to allow natural light to flow through into the reception area. In the showroom space, bespoke display units were installed for integrated display and storage, whilst a bespoke AV point frames the demonstration area which interlinks with the main boardroom via a sliding glass door. Continuous floor finish throughout helps contribute to the flow and inter-connection of space.

The Result

For a company like Brand Addition, it was vitally important that their work and showroom space should support their brand. Claremont were able to put forward ideas which were in alignment with Brand Addition’s new identity and to ultimately deliver an impressive new frontispiece to the company’s Manchester office.